Let's be honest: Your marketing probably isn't working because you don't have a strategy.
You've got tactics. You're posting on social. Maybe running some ads. Sending emails when you remember. But if someone asked you "what's your marketing strategy?" could you explain it in 60 seconds? Could you tell them the 3 metrics you're optimizing for and why?
Yeah. That's the problem.
Most businesses are just... doing marketing. Throwing stuff at the wall. Following what worked for someone else's business. Chasing whatever trend showed up in their feed this morning.
And wondering why nothing compounds.
I'm not here to audit your Instagram grid or rewrite your email subject lines.
We're building the foundational framework that tells you exactly what to do, what to measure, and what success actually looks like for YOUR business.
Most strategists give you theory. I give you numbers. We'll map your revenue goal backward into the marketing metrics that matter—customer acquisition cost, conversion rates, average order value, and the channels that can realistically get you there.
By the end of our session, you won't just feel motivated. You'll have a blueprint.
Revenue-First Goal Setting
We start with your revenue target and work backward. No fluffy brand awareness goals. We translate dollars into customers, customers into leads, and leads into channel requirements.
Reality Check & Resource Alignment
Most marketing goals fail because they ignore constraints. We'll assess your actual budget, team capacity, and market position to build a strategy you can execute, not one that looks good on paper.
Channel Prioritization & Metrics Framework
I'll tell you which 1-3 marketing channels deserve your focus based on your business model, not what's trendy. Then we'll establish the specific KPIs you need to track weekly and monthly.
Action Plan & Timeline
You'll leave with a clear 90-day roadmap: what to start, what to stop, what to test, and how you'll know if it's working.
Full Session Recording: Revisit key insights anytime
One-Page Strategy Roadmap: Your blueprint in a single reference doc (delivered within 48 hours)
Two-Week Follow-Up Access: Email me questions as you implement (one 15-min follow-up call or async email support)
❌ Chasing the latest marketing trend without knowing if it fits their business
❌ Spending money on ads, content, or agencies without clear ROI
❌ Hitting arbitrary follower or traffic goals that don't translate to revenue
❌ Working with "marketing consultants" who just tell them what's broken
❌ Flying blind with no idea which metrics actually predict growth
Unlike generic advice and recommendations found online, my consulting service provides personalized advice that is specific to your business and its unique challenges. I will personally take the time to understand your business and its goals and provide tailored recommendations that are designed to help you achieve success.
Established businesses ready to scale with strategy, not just hustle
Business owners who are tired of wasting money on marketing that doesn't compound
Entrepreneurs launching a new product or service who want to get it right from day one
Companies plateaued at their current revenue level and need a strategic breakthrough
Teams executing tactics without alignment on what actually drives growth
I'm a marketing and sales strategist who specializes in translating business goals into executable marketing systems. I've worked with businesses across industries to build strategies that actually deliver ROI, not just activity.
My approach is different:
I start with revenue, not tactics
I focus on 3-5 metrics that matter, not 30 vanity dashboards
I tell you what won't work as quickly as what will
I give you realistic timelines based on your resources, not best-case scenarios
I don't do cheerleading or motivation. I do math, strategy, and clarity.
Get Fit With Jess
"Shenequa holds a wealth of knowledge and marketing is her goldmine. She has passion and a desire to see you, your team, and your business reach new levels."
Soul'd By Symone
Message me through this site or email letschat@shenequathestrategist.com.
Put "Strategy Session Question" in the subject line so I actually see it.
Otherwise, hit the button below, answer the questions, and let's build you a marketing strategy that actually works.
Book Your 90-Minute Strategy Session - $397
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