Define Your Marketing Goals Like a Business

Unlock strategy that makes money, not just content ideas.

Before you create one post, hashtag, email, or funnel, you need clarity on your goals, because strategy pays. Vibes are cute… but results close sales.

Why Your Marketing Feels Busy But Broken

If you’re posting all the time and still aren’t seeing revenue, it’s not because:

• The algorithm hates you

• People just don’t support you

• Your industry is saturated

It’s because your actions aren’t tied to clear business goals.

Most entrepreneurs are stuck in:

• Random posts

• Random promos

• Random emails

Without specific goals for revenue, leads, or conversions, every week feels like starting over.

That stops today.

Step 1: Separate Your Money Goals from Your Ego Goals

You might be aiming for:

• “I want more followers”

• “I want to be more consistent”

• “I want to grow my brand”

Cute. But not useful.

Instead, organize your goals into three business‑driven buckets:

Income Goal.

How much money do you want your business to make in the next 30 days?

Business Objectives.

What must be true in your business for that revenue to be realistic?
Examples:

• Number of new clients

• Number of sales

• Average order value

• Number of consultations booked

Marketing Goals.

What measurable actions will support your business objectives?

Examples:

• Website clicks

• Calls booked

• Email subscribers

• DMs started

If your marketing goals don’t directly support your business objectives, you’re just posting for entertainment, not strategy.

Step 2: Use the SMART Method (But Make It Practical)

SMART goals help you move from vague hopes to measurable outcomes.

Your goals should be:

• Specific

• Measurable

• Achievable

• Relevant

• Time‑bound

Example: Weak vs. SMART Goals

Weak Goal:

“I want more clients.”

SMART Goal:

“In the next 30 days, I want to sign 4 new clients at $500 each by driving 20 consultation calls through my marketing.”

Now we know:

• How many clients

• The price point

• The timeframe

• The path to get there

You can do the same for product sales. Turn:

“I want to sell more of my digital product”
into
“In the next 30 days, I want to sell 50 copies of my $30 digital product by driving 1,500 website visits and converting at 3%.”

Now you have something you can reverse engineer.

Step 3: Translate Your Goals Into Numbers

Use this simple formula:

Revenue goal → Number of sales → Activity goal

Service Example

• Income Goal: $2,000 in 30 days

• Offer: $500 consultation package

• Business Objective: 4 sales

• Marketing KPI: 20 calls booked

• Marketing Goal: Generate 20 calls from social, email, and website

Now every marketing action must answer:

“Does this help me get more qualified people into consultation calls?”

If not → cut it.

Product Example

• Income Goal: $3,000

• Average Order Value: $60

• Business Objective: 50 orders

• Marketing KPI: 2,000 store visits @ 2.5% conversion

• Marketing Goal: Drive 2,000 store visits from social, email, or search

Suddenly you’re not posting “every day.” You’re focusing on driving store visits with intent to buy.

Step 4: Exercise (Actual Work, Not Just Reading)

Set aside 15–20 minutes and write these out:

📌 Part 1: Income Goal

How much revenue will you generate in the next 30 days?
Write a specific number, no “maybe,” no “we’ll see.”

📌 Part 2: Business Objectives

• What is the main offer for this month?

• What is the price?

• How many sales are needed?

Example:

• Goal: $3,000

• Offer: $250 strategy session

• Sales needed: 12 sessions

📌 Part 3: Marketing Objectives

Now define the marketing activity that supports your business objective:

• Where will people buy or book? (Website? DMs? Booking link?)

• What key metric matters most?

Example:

“To sign 12 strategy sessions, I will aim for 40 consultation applications and 20 booked calls in the next 30 days.”

Now you’re talking strategy, not guesswork.

Step 5: Validate Your Goals With SMART

Check your main goal with this checklist:

• Specific: Do I know exactly what should happen?

• Measurable: Can I track it with numbers?

• Achievable: Is it realistic?

• Relevant: Does it move my business forward?

• Time‑bound: Is there a clear deadline?

If you answer no to any, tighten it until you pass.

What This Exercise Should Produce for You

By the end of today, you should have:
1. A clear 30‑day income goal.
2. A primary offer you’re focusing on.
3. A specific number of sales.
4. A measurable marketing objective that supports that number.

If you do this part right, every content, email, caption, or strategy you create over the next 29 days has a job.

No more “posting to stay consistent.”
We are posting with intention.

Your Next Move

Don’t just read this... do it.

Open a doc or notebook and write:

💬 “My 30‑day income goal is…”
💬 “My primary offer is…”
💬 “I need [X] sales at [price] to hit this goal.”
💬 “My main marketing objective is…”

Then put it somewhere you’ll see it daily.